As part of the Category Reviews, all of the product ranges within the core range are continually analysed and scrutinised.
The data shows that growth in the core range continues to outweigh the growth of non-core range products, providing opportunity for greater sales and GP return for our members.
The Category Review Notes highlight the key take outs of each review and help explain market trends and category activity. They also provide an overview of each category’s performance and key opportunities.
Category Review Notes are released with every planogram update to highlight the rationale behind changes. Review our category case studies from other Pharmacy Choice member stores that illustrate the power of a well-executed planogram.